High School Yearbook Photo

"More than a place, the Shady Dell was and will forever remain a state of mind." - Shady Del Knight

"More than a place, the Shady Dell was and will forever remain a state of mind." - Shady Del Knight

Tuesday, May 26, 2009

Signs of the Times (Part 2)

Now let's examine some more signs of the times as we recall the golden era of the Shady Dell and measure the prevailing winds of pop culture as revealed in vintage artwork and print ad campaigns for soft drinks.

Do you remember the long sign at the Dell with the words Welcome Old Timers?

It greeted visitors as they entered through the front door of the Dell house...

...and proceeded down the hallway to the restaurant. Where is that sign now? It was purchased by one of the Ettline family members at the estate sale in May of 1993 and now graces the recreation room of her home.

In this rare and exclusive photograph taken by Dell owner Toni Deroche, you can see the sign that for years was the banner atop John and Helen Ettline's snack stand at the York Interstate Fair.

Now, let’s study some signs of the times created on Madison Avenue and in the art world.

Soda Jerk by Norman Rockwell
You might find it fun to put yourself into each picture and try to relive a similar experience.

Get all of your senses involved. See those bright colors, notice the styles, shapes and textures that were fashionable at the time.

Smell the aroma of pizza baking in the oven, French fries boiling and burgers sizzling.

Sit at the soda fountain with a coke in its classic style glass.

Poke your straw through those perfect little ice cubes to mix the syrup with the seltzer. Hear the delightfully imperfect sound of vinyl records playing on the jukebox. Touch the hand of that special person seated next to you and feel their subtle response. It speaks volumes.

Somehow, they just don’t seem to make days like those anymore.

These images are reminders of an ancient age when dinosaurs roamed the Earth...

...when the simple pleasures of life were quite enough to instill a sense of contentment.

We somehow managed to get through the day just fine without a computer, a big screen Hi-Def plasma television, Blu-Ray, TiVo, Xbox, iPod, PDA, Bluetooth, MySpace, Twitter, and Facebook.

Now that we have surrounded ourselves with the miracles of modern technology, are we any happier?

We now have at our finger tips virtually unlimited 24-hour-a-day access to information about everybody and everything along with a growing compulsion to keep up the pace by constantly monitoring the status of everybody we know and don't know. When does all of this non-stop information gathering and information sharing become simply too much information?

When are we going to learn to keep it simple? It is my belief that you can be satisfied with less; not just satisfied, you can be much happier. Get rid of the junk that’s cluttering up your life and experience how good it feels to travel light. Spend some time doing nothing.

If you absolutely must do something, do what you did when you were a child. Lie on your back in the grass and gaze at the clouds. Watch as they slowly change shape. Use your imagination to make objects, animals and faces out of them. Some quality low tech time each day will leave you feeling centered and focused. You will gain clarity. You will experience.....what’s the phrase I’m looking for, Dell rats? Peace of Mind.

Have a Shady day!

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